Virgin to reward most frequent flyer with free trip into space

By Loulla-Mae Eleftheriou-Smith, marketingmagazine.co.uk, Friday, 31 August 2012 09:54AM

Richard Branson's Virgin America airline has launched a competition that will reward its most frequent flyer across the Virgin Atlantic network by sending them into space for free on Virgin Galactic.

The Spaceship Company: jointly owned by the Virgin Group and Scaled Composites

The competition, called 'Mission Galactic', will reward the consumer with the most "Elevate status points", which are earned when a customer purchases a flight on all three Virgin airlines – Virgin America, Virgin Atlantic, and Virgin Australia. It is open to all Virgin airline customers.

The consumers with the most Elevate status points earned between now and 7 August 2013 will win a Virgin Galactic sub-orbital space flight.

Virgin Galactic is expected to make its first commercial flight at the end of next year.

Elevate is a reward scheme available to customers that fly across Virgin’s airlines, as part of a redeemable point scheme.

To enter the competition, consumers must be a member of the Elevate reward scheme and sign into a dedicated site, http://galacticcontest.virginamerica.com/, in order to have their flights tracked as they book them.

Virgin is offering a zero-gravity experience as second prize.

Last month, Virgin Atlantic launched a dedicated London guide as part of its UK marketing programme, in which Branson revealed his top London hotspots for tourists to visit.

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This article was first published on marketingmagazine.co.uk