Agency: Wieden & Kennedy
campaignlive.co.uk, Friday, 31 August 2012 11:30AM
However, their laziness was not due to the slow summer months but in fact the agency was creating a new staff benefits book, 'Iris on Benefits', acting in the style of the C4 series, 'Shameless'.
Iris's co-founder Ian Millner didn't have to dig too to deep to look like a scary Manc, with the rest of the Iris staff doing a rather worryingly good impression of the rough, alcoholic, lazy, law-avoiding council estate characters from the comical Manchester-based hit series.
Despite the book's title, the agency isn't encouraging its staff to claim benefits, but is creating a play on words, using the series, to show what actual benefits (not of the Government variety) the agency has to offer.
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This article was first published on campaignlive.co.uk