Aviva launches HTML5 illustrated site for retirement advice

By Sarah Shearman, marketingmagazine.co.uk, Friday, 07 September 2012 10:30AM

Aviva, the insurance and pensions group, has launched a website that uses HTML5 technology, which offers advice to people reaching retirement age.

Aviva: hosts retirement advice on HTML5 site

Aviva: hosts retirement advice on HTML5 site

The Helping you Retire site, created by Abbott Mead Vickers BBDO, aims to be a practical guide to the complexities of retirement. The site features illustrations by illustrator Noma Bar, which visitors can scroll down to create an animation-like effect.

It contains financial advice, a jargon-buster and video guides for individuals who are uncertain about what to do when they retire.

An iPad optimised version accompanies the site.

The site has not been designed to be a commerce platform for Aviva products, but visitors will be able to click through to a different site for more information on them.

In July this year, Aviva parted ways with interim marketer Kevin Peake amid a restructure of its UK marketing function.

This article was first published on marketingmagazine.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs