Eurostar post-Olympic ads focus on cultural exchange
Eurostar has launched a post-Olympic ad campaign calling on consumers to "Bring something interesting back" from a trip abroad with the rail company.
The ads (see below) focus on aspects of British cultural life that originated in Eurostar’s destination countries France and Belgium.
One execution dwells on the origins of cricket, with the poster ad stating, "Crekketes, first recorded in Belgium, 1533. Cricket, established in London, 1744".
Another humorous ad shows a classic 20s Parisian scene alongside a shot of British women on a night out, stating, "Parisian chic: little black dress, 1926. Essex cheek: LBD, 2012".
The print, digital and outdoor campaign, the first since Eurostar appointed ad agency Abbott Mead Vickers BBDO, will run for two weeks.
Media planning and buying was handled by Arena Media.
The latest ad push promotes the brand’s lowest price rail deal of £59 for a return journey between London and Paris or Brussels.
Lionel Benbassat, director of marketing and brand at Eurostar, told Marketing: "This pushes an attractive price but at the same time gives an insight into our travel philosophy, and helps to build the brand."
Click to expand pictures
This article was first published on marketingmagazine.co.uk
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Digital Designer Blue Skies Marketing Recruitment £24000 - £26000 per annum, Gloucestershire
- Retail Marketing Controller- Automotive Manufacturer Copeland Select £Completive +car +benefits , Hertfordshire
- Dealer Marketing Consultant, Automotive Copeland Select Mid £20,000s, London
- Head of Marketing - Brand and Insight EMR £90000 - £100000 per annum + Competitive, City of London
- Macmillan defends hijacking ice bucket challenge
- Comparethemarket.com first UK brand to run Facebook Premium Video ads
- Guinness Africa launches 'made of black' campaign with Kanye West ad
- Twitter launches learning hub for agencies
- Game Of Thrones actress stars in online Karen Millen campaign
- Uncle Ben's launches YouTube cooking show