Eurostar post-Olympic ads focus on cultural exchange
Eurostar has launched a post-Olympic ad campaign calling on consumers to "Bring something interesting back" from a trip abroad with the rail company.
The ads (see below) focus on aspects of British cultural life that originated in Eurostar’s destination countries France and Belgium.
One execution dwells on the origins of cricket, with the poster ad stating, "Crekketes, first recorded in Belgium, 1533. Cricket, established in London, 1744".
Another humorous ad shows a classic 20s Parisian scene alongside a shot of British women on a night out, stating, "Parisian chic: little black dress, 1926. Essex cheek: LBD, 2012".
The print, digital and outdoor campaign, the first since Eurostar appointed ad agency Abbott Mead Vickers BBDO, will run for two weeks.
Media planning and buying was handled by Arena Media.
The latest ad push promotes the brand’s lowest price rail deal of £59 for a return journey between London and Paris or Brussels.
Lionel Benbassat, director of marketing and brand at Eurostar, told Marketing: "This pushes an attractive price but at the same time gives an insight into our travel philosophy, and helps to build the brand."
Click to expand pictures
This article was first published on marketingmagazine.co.uk
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Interim Senior Marketing Manager - Campaigns Tarsh Lazare Marketing Recruitment To £60,000 plus benefits, London (Central), London (Greater)
- International Brand Manager Tarsh Lazare Marketing Recruitment To £55,000 plus benefits, London (Central), London (Greater)
- Brand Marketing Manager Tarsh Lazare Marketing Recruitment £40,000 - £43,000 plus benefits, London (Central), London (Greater)
- Junior Brand Manager Tarsh Lazare Marketing Recruitment £Attractive, London (North), London (Greater)
- Age UK launches 'no friends' ads in response to Facebook campaign
- Pizza Hut launches Classic Crust with TV campaign
- Fold7 splits with Gocompare.com amid talk of Gio Compario's return
- Lurpak rolls out jazz teaser by Juan Cabral
- Kate Robertson steps down from Havas
- Ronseal claims to ditch 'does exactly what it says on the tin' strapline