Dairy Crest appoints Stella Artois marketer Watson
James Watson, Stella Artois marketing director for Western Europe, is leaving the brewer to oversee the marketing for Dairy Crest's food brands.
Watson, who will depart Stella Artois parent company Anheuser-Busch InBev in November, joins Dairy Crest as marketing director for foods. The role was vacant for a year after the previous incumbent, Paul Fraser, became managing director of MH Foods, the Dairy Crest-owned business behind FryLight.
Watson’s remit at Dairy Crest will include the Cathedral City and Utterly Butterly ranges and children’s cheese brand Chedds.
Watson joined InBev in 2005, as marketing manager for speciality beers, rising to his current role two years ago.
During his time at the company he oversaw a variety of marketing innovations, including the launch of Stella Artois Cidre in the UK. Watson’s other roles have included stints at Diageo GB, Heinz and Sara Lee.
AB InBev has yet to announce a replacement.
This article was first published on marketingmagazine.co.uk
- Deputy Creative Director - Integrated/shopper agency The Industry Club London Ltd £75,000, London (Greater)
- CRM and Segmentation Manager JV Recruitment £45000 - £55000 per annum, Benefits: Car + Excellent Benefits + Bonus, West Yorkshire / Leeds, West Yorkshire
- Account Director - B2B Technology Marketing Agency - Home Counties - £45k - £55k - NP108 Stonor £45k - £55k, Berkshire / Buckinghamshire / Oxfordshire / Surrey
- Channel Marketing Manager Ninesharp £35000 - £40000 per annum + Benefits, Berkshire
- Senior Recruitment Consultant Ninesharp £21000 - £35000 per annum + Uncapped Commission - No Thresholds, Greater Manchester
- Virgin Holidays launches digital Caribbean push
- Bloomberg appoints Matt Teeman as commercial director EMEA
- Captain Morgan Facebook ad banned for suggesting alcohol conquers boredom
- Yahoo appoints Marc Bignell as head of trading for the EMEA region
- McCann picked to resurrect Homepride's Fred
- Samsung celebrates Prince George's birthday