Barclays overhauls global digital roster
Barclays, the under-fire bank, is reviewing its global digital creative business.
An RFI has been issued to roster and non-roster digital agencies directly from the bank’s procurement team. The brief covers digital advertising across Barclays’ entire business, which includes retail, wealth, investment, corporate and Barclaycard.
Barclays uses dozens of digital agencies in various markets, including Dare, which handles its UK retail bank and Barclaycard digital activity. LBi, Ogilvy & Mather, Profero and SapientNitro also work for the bank.
A Barclays spokesman said: "We are currently conducting a review of our global creative services for digital and no final decisions have been made. At present, we are simply gathering information about all of the digital agencies that we work with."
The company, which was fined £290 million for trying to fix the inter-bank lending rate Libor and subsequently parted with its chief executive, Bob Diamond, uses Bartle Bogle Hegarty as its above-the-line agency and Maxus for media.
In July, Barclays axed its ads for personal finance products in the wake of the Libor crisis. A week later, the company returned to advertising with a press ad apologising for the scandal. Its retail banking chief, Antony Jenkins, has since been appointed the group chief executive.Follow @shearmans
This article was first published on campaignlive.co.uk
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Database analyst/campaign analyst Salt £40000 - £45000 per annum + BENEFITS, London
- Creative Copywriter - Integrated Comms Agency - £45-50k - Surrey WE ARE THOMAS 45-50k plus benefits, Surrey near Wimbledon
- Senior Internal Communications Business Partner Badenoch & Clark £325 - £400 per day, Oxford
- Business Development Manager Dynamic New Alliances £30000.00 - £40000.00 per annum + Bonus, City of London
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- ITV and Channel 4 insist they will beat declining ad market
- EE adds Dare to agency roster to develop digital
A demographic portrait of Twitter, Tumblr, Pinterest, Instagram and Facebook users
A useful study here from the ‘Pew Research Center’ taking a look at the demographic make-up of US social media users across Twitter, Tumblr, Pinterest, Instagram and Facebook. No data on LinkedIn of Google+, but great stats all the same.