Paul Vaughan hands Rugby World Cup reins to Locog star
By Nick Batten, marketingmagazine.co.uk, Thursday, 06 September 2012 09:11AM
Paul Vaughan has stepped down from his role of chief executive of England Rugby 2015 by "mutual consent" and is being replaced by Debbie Jevans, Olympic director of sport.
Jevans, director of sport for Locog London Organising Committee of the Olympic and Paralympic Games) will start her role next month.
Vaughan has been overseeing the England's Rugby World Cup plans. His surprise exit comes three years before the event in 2015.
Vaughan is a former marketer. He worked at Whitbread beer company between 1980 and 1996.
Jevans has proved one of the stars of the London Olympics organising committee.
Momentum behind the Rugby World Cup is likely to be significantly ramped up from next year.
The tournament will comprise 48 games played at a number of grounds, including Twickenham, Wembley and football stadiums such as Old Trafford and Anfield.
A key focus for Jevans will be to target other sports fans, outside of rugby, to watch the World Cup.
England Rugby 2015 is the wholly owned subsidiary of the RFU.Follow @nickbatten2
This article was first published on marketingmagazine.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Presentation Designer Major Players negotiable, City of London
- Presentation Designer Major Players £20 - £25 per hour, West London
- Digital Marketing Analyst Brand Recruitment £30000 - £35000 per annum + benefits, Colchester
- PPC Account Executive-Entertainment brand Norton Leigh £24000, Central London
- Majority of 15m Twitter users in the UK follow a newspaper
- OgilvyOne loses BA business
- Iris and Cheil big winners at MAA Best Awards
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- International Women's Day: 'You make your own luck' says Cheryl Giovannoni
- Twitter attracts more ads, but rates tumble 67%