Adam & Eve/DDB nets VW Commercial brief
By Jeremy Lee, campaignlive.co.uk, Thursday, 06 September 2012 11:15AM
Adam & Eve/DDB has won the £5 million advertising and digital account for Volkswagen Commercial Vehicles.
The account moves from Iris, which had handled the business for the past four years, after a pitch managed by Hamilton Associates. VCCP and Beattie McGuinness Bungay were also involved in the pitch process, which started in July.
The move reunites VW Commercial Vehicles with DDB, which handles advertising for the VW marque, after a 20-year hiatus. Iris will continue to work on retail marketing and web development.
Iris was responsible for creating a 2011 campaign that marked the brand's first TV advertising in five years. Timed to coincide with the climax of the football season, the spot focused on the brand's heritage rather than promoting any specific model.
VW Commercial Vehicles also works with The Red Brick Road for social media. The media planning and buying account, handled by MediaCom, is not affected.Follow @Jezzalee
This article was first published on campaignlive.co.uk
- On-Air Creative / Creative Executive Discovery Communications Very Competitive with excellent benefits, London (West), London (Greater)
- Commercials Producer/Director Searchlight Recruitment An attractive salary is available to the successful candidate. , London (Central), London (Greater)
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Senior Marketing Executive Pitch Consultants £27000 - £32000 per annum + benefits, West Midlands
- Programme Manager - Software - Product management - Agile Salt £60000 - £70000 per annum + Benefits + Bonus , London
- Five black Pencils awarded at D&AD 2015
- Diageo and BBH end 15-year relationship
- Networking is never easier than in the queue for the toilet
- MEC appoints first head of programmatic strategy
- Blinkx losses sound alarm bells for those in online advertising
- Campaign Viral Chart: True Detective trailer in number one spot