Samsung agrees two-year extension to Chelsea shirt deal
By John Reynolds, marketingmagazine.co.uk, Friday, 07 September 2012 10:51AM
Samsung has taken an option to extend its shirt sponsorship of Chelsea football club for a further two years, up until the end of 2014-2015 season.
Chelsea, which won the Champions League for the first time this year, signed its initial deal with the South Korean electronics maker back in 2005.
The move marks the latest major Premier League shirt sponsorship deal and follows Manchester United’s deal with US car brand Chevrolet.
Sunderland has also recently signed a shirt sponsorship deal with not-for-profit group Invest in Africa.
Chelsea’s initial deal with Samsung was valued at around £11m a year. According to one report, the new deal is worth around £18m a year. This is less than the Manchester deal, which is thought to be worth around £25m a year.
Sunny Hwang, Samsung’s vice president and head of worldwide sports marketing, has previously said that Samsung would wait to see if Chelsea won the Champions League final against Bayern Munich.
A number of other Premier League clubs, including Tottenham and Fulham, are looking for new shirt sponsorship deals, as their exiting deals expire at the end of the season.Follow @johnreynolds10
This article was first published on marketingmagazine.co.uk
- Group Account Director with Digital Creative Agency Gemini Search £70000 per annum + 10k bonus + benefits, City of London
- Account Executive Blue Skies Marketing Recruitment £18000 - £21000 per annum, South West London
- Senior Comms Planner - £30K - Sport's Broadcaster!! Ultimate Asset £26000 - £31000 per annum, London
- Account Director. Red Sofa London £48000 - £52000 per annum, London
- Marketing Executive - Association - Energy Regan & Dean Recruitment Limited £28000 per annum + BENEFITS, London
- Tesco Clubcard uses Twitter to pick out Christmas gift ideas
- Samsung launches first Christmas TV campaign in the UK
- ASA bans 'strongly sexual' Giffgaff ad
- In pictures: Campaign Media Awards 2014
- Hammerson uses automated mechanical model to showcase Christmas gifts
- Freeview launches singing toys campaign