Samsung agrees two-year extension to Chelsea shirt deal
By John Reynolds, marketingmagazine.co.uk, Friday, 07 September 2012 10:51AM
Samsung has taken an option to extend its shirt sponsorship of Chelsea football club for a further two years, up until the end of 2014-2015 season.
Chelsea, which won the Champions League for the first time this year, signed its initial deal with the South Korean electronics maker back in 2005.
The move marks the latest major Premier League shirt sponsorship deal and follows Manchester United’s deal with US car brand Chevrolet.
Sunderland has also recently signed a shirt sponsorship deal with not-for-profit group Invest in Africa.
Chelsea’s initial deal with Samsung was valued at around £11m a year. According to one report, the new deal is worth around £18m a year. This is less than the Manchester deal, which is thought to be worth around £25m a year.
Sunny Hwang, Samsung’s vice president and head of worldwide sports marketing, has previously said that Samsung would wait to see if Chelsea won the Champions League final against Bayern Munich.
A number of other Premier League clubs, including Tottenham and Fulham, are looking for new shirt sponsorship deals, as their exiting deals expire at the end of the season.Follow @johnreynolds10
This article was first published on marketingmagazine.co.uk
- On-Air Creative / Creative Executive Discovery Communications Very Competitive with excellent benefits, London (West), London (Greater)
- Commercials Producer/Director Searchlight Recruitment An attractive salary is available to the successful candidate. , London (Central), London (Greater)
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Sales Manager - Exhibitions - London tfconnect global recruitment £33,000 - £35,000 plus £3,750 car allowance + 25% bonus, London (Greater)
- PR Account Executive/Senior Account Executive Brand Recruitment £19000 - £25000 per annum, Aylesbury
- Five black Pencils awarded at D&AD 2015
- Managing director Paul Hayes to leave News UK after 15 years
- Campaign Viral Chart: True Detective trailer in number one spot
- Pimm's launches weather activated OOH campaign
- Vizeum on alert as 21st Century Fox review includes £150m European media
- Tango returns to advertising after two years with off-brand TV ad