Samsung agrees two-year extension to Chelsea shirt deal

By John Reynolds, marketingmagazine.co.uk, Friday, 07 September 2012 10:51AM

Samsung has taken an option to extend its shirt sponsorship of Chelsea football club for a further two years, up until the end of 2014-2015 season.

Chelsea: team mates model the 2012/2013 addidas kit

Chelsea: team mates model the 2012/2013 addidas kit

Chelsea, which won the Champions League for the first time this year, signed its initial deal with the South Korean electronics maker back in 2005.

The move marks the latest major Premier League shirt sponsorship deal and follows Manchester United’s deal with US car brand Chevrolet.

Sunderland has also recently signed a shirt sponsorship deal with not-for-profit group Invest in Africa.

Chelsea’s initial deal with Samsung was valued at around £11m a year.  According to one report, the new deal is worth around £18m a year. This is less than the Manchester deal, which is thought to be worth around £25m a year.

Sunny Hwang, Samsung’s vice president and head of worldwide sports marketing, has previously said that Samsung would wait to see if Chelsea won the Champions League final against Bayern Munich.

A number of other Premier League clubs, including Tottenham and Fulham, are looking for new shirt sponsorship deals, as their exiting deals expire at the end of the season.

This article was first published on marketingmagazine.co.uk

Article tags:

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • PR Account Director AF Selection £32,000 - £40,000, Manchester, Greater Manchester