Samsung agrees two-year extension to Chelsea shirt deal
By John Reynolds, marketingmagazine.co.uk, Friday, 07 September 2012 10:51AM
Samsung has taken an option to extend its shirt sponsorship of Chelsea football club for a further two years, up until the end of 2014-2015 season.
Chelsea, which won the Champions League for the first time this year, signed its initial deal with the South Korean electronics maker back in 2005.
The move marks the latest major Premier League shirt sponsorship deal and follows Manchester United’s deal with US car brand Chevrolet.
Sunderland has also recently signed a shirt sponsorship deal with not-for-profit group Invest in Africa.
Chelsea’s initial deal with Samsung was valued at around £11m a year. According to one report, the new deal is worth around £18m a year. This is less than the Manchester deal, which is thought to be worth around £25m a year.
Sunny Hwang, Samsung’s vice president and head of worldwide sports marketing, has previously said that Samsung would wait to see if Chelsea won the Champions League final against Bayern Munich.
A number of other Premier League clubs, including Tottenham and Fulham, are looking for new shirt sponsorship deals, as their exiting deals expire at the end of the season.Follow @johnreynolds10
This article was first published on marketingmagazine.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Insight Analyst Premier Consultants £55,000 plus benefits, London (Central), London (Greater)
- Marketing Manager / European Brand Leader - 12 month contract Seven Search and Selection £65k plus £7,500 car allowance, 20% bonus plus package, London (Central), London (Greater)
- Channel 4 to drop 4oD for digital service All 4
- FT to reveal first design overhaul in seven years
- David Hasselhoff to join Sorrell, Naughton and Shing at IAB Engage 2014
- Sky boosts Sky AdSmart's targeting capabilities for advertisers
- 5 key trends from Dmexco 2014
- Bosch secures sponsorship deal with Channel 4's Sunday Brunch