hires ARMignite to handle media

By Nick Batten,, Monday, 10 September 2012 11:40AM

ARMignite, the business accelerator division of All Response Media, has been appointed to handle media planning and buying for, the online private shopping club, without a pitch. is ramping up its marketing activity with the launch of an ad campaign onto TV today (10 September) with a six-figure spend over September and October. specialises in members-only online designer sales, offering consumers "luxury" brands at up to 70% off.

The creative work was handled by Big Al's Creative Emporium TV campaign and features two fashionista women camping outside a department store waiting for the sale to begin, only to oversleep and miss the sale. 

The core message is to not miss out on designer bargains by visiting instead.

Nish Kukadia, chief executive officer of said: "With the continued rapid growth of the business, we wanted to make sure we had the right lead media partner in place. The biggest attraction for working with ARMignite/All Response Media is the way they approach planning.

"They understand what we need to achieve and how we can outsmart our competitor set by remaining nimble and acute to real time campaign optimisation with best of breed media buying. This, coupled with their proven track record with many different fast growing consumer online brands made them the right fit for us".

ARMignite’s other online clients include, lovefilm,,, and  

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