VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
eBay brings in Firstlight to promote advertising offering
By Lynsey Barber, prweek.com, Monday, 10 September 2012 04:58PM
Online marketplace eBay has brought in Firstlight to engage advertisers, brands and media agencies with its advertising proposition, Online Retail Media.
Ebay: advertising brief to Firstlight
Following a competitive pitch, Firstlight has been charged with attracting brands and media agencies to advertise with eBay and use its customer insights to shape their digital campaigns.
Firstlight MD Paul Davies said: ‘We understand the issues that digital fragmentation creates for brands and we look forward to demonstrating the value that the eBay advertising solution can deliver.’
The Firstlight team will report to eBay head of corporate communications, UK, Clare Moore-Bridger.
eBay head of advertising Phuong Nguyen said: 'We look forward to working with Firstlight to demonstrate how our platform takes advertising results and brand engagement to the next level.'
The site receives 17 million unique visitors per month and has 60 million live listings in the UK at any time.
Online Retail Media offers traditional online display advertising, homepage takeovers and brand pages. Brands such as House of Fraser, Comet, Philips and BMW advertise with eBay in the UK.
This article was first published on prweek.com
Additional Information
Campaign Jobs
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Director of Marketing EMEA EMR £85000 per annum + bonus + benefits, London
- PR Manager - Luxury Online Brand - London Major Players £30000 - £35000 per annum, London
- TEMPORARY ART & EDITORIAL CO-ORDINATOR Creative Recruitment £35000 - £39000 per annum, City of London
- Digital Account Manager - Beauty and entertainment clients! Section:Media Ltd £35,000 - £40,000, London
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- ITV and Channel 4 insist they will beat declining ad market
- Heinz brings back invisible bottle of tomato ketchup
- EE adds Dare to agency roster to develop digital
Most commented
-
Twitter gives brands adds lead generation to
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.
