Facebook working on search product, says Zuckerberg
By Sarah Shearman, mediaweek.co.uk, Wednesday, 12 September 2012 11:28AM
Facebook chief executive Mark Zuckerberg has said that the social network is working on a search product that could answer user questions such as where to eat.
Speaking at the Techcrunch Disrupt conference in San Francisco yesterday (11 September), Zuckerberg discussed the potential of search for Facebook, explaining that it was doing one billion queries a day, "without even trying," according to Techcrunch.
Zuckerberg said: "Facebook is pretty uniquely positioned to answer the questions people have. At some point we'll do it. We have a team working on it."
He claimed that social network users look to it to answer questions such as where to eat sushi
He said: "Search engines are really evolving to give you a set of answers, ‘I have a specific question, answer this question for me.’"
In what was his first public speech since the company floated in February, Zuckerberg admitted he was "disappointed" with the company's share price, which has dropped well below its $38 (£23) debut, but it was not the first "up and down" in the company's history.
Facebook has been open about its future lying in mobile, however it previously identified it as a risk factor, because it has been slow to monetise it.
Zuckerberg said that since it updated its iOS app, its users were consuming twice as many mobile newsfeed stories, adding that on mobile, "we are going to make more money than desktop".
He also poured cold water on speculation that Facebook was building a smartphone, saying it would be the wrong strategy for the company.Follow @shearmans
This article was first published on mediaweek.co.uk
- Campaign Manager - Poppy Lottery The Royal British Legion £30,000 plus £4,452 London weighting, Based at our offices near London Bridge
- Senior Account Manager Major Players £35000 - £40000 per annum, City of London
- Account Executive AF Selection £17,000 - £21,000, Birmingham
- Brand Identity Consultant - freelance The Great & The Good Negotiable day rate, West London - Teddington
- Director of Brands Gemini Search £60000.00 - £75000.00 per annum, London
- ITV confirms major shake-up of Daybreak
- Anti-slavery charity creates '12 Years a Slave' tactical ad after Oscar win
- Cobra introduces bra-making brewer 'The Boss'
- Majority of 15m Twitter users in the UK follow a newspaper
- Hooch appoints More and MJ Media for Keith Lemon campaign
- Birds Eye kicks off £60m pan-Euro campaign