Facebook working on search product, says Zuckerberg

By Sarah Shearman, mediaweek.co.uk, Wednesday, 12 September 2012 11:28AM

Facebook chief executive Mark Zuckerberg has said that the social network is working on a search product that could answer user questions such as where to eat.

Mark Zuckerberg: says Facebook is preparing a search product

Mark Zuckerberg: says Facebook is preparing a search product

Speaking at the Techcrunch Disrupt conference in San Francisco yesterday (11 September), Zuckerberg discussed the potential of search for Facebook, explaining that it was doing one billion queries a day, "without even trying," according to Techcrunch.

Zuckerberg said: "Facebook is pretty uniquely positioned to answer the questions people have. At some point we'll do it. We have a team working on it."

He claimed that social network users look to it to answer questions such as where to eat sushi

He said: "Search engines are really evolving to give you a set of answers, ‘I have a specific question, answer this question for me.’"

In what was his first public speech since the company floated in February, Zuckerberg admitted he was "disappointed" with the company's share price, which has dropped well below its $38 (£23) debut, but it was not the first "up and down" in the company's history.

Facebook has been open about its future lying in mobile, however it previously identified it as a risk factor, because it has been slow to monetise it.

Zuckerberg said that since it updated its iOS app, its users were consuming twice as many mobile newsfeed stories, adding that on mobile, "we are going to make more money than desktop".

He also poured cold water on speculation that Facebook was building a smartphone, saying it would be the wrong strategy for the company.

This article was first published on mediaweek.co.uk


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs