Associated British Foods calls £21m media review
By Katherine Levy, campaignlive.co.uk, Thursday, 13 September 2012 08:00AM
Associated British Foods has called a review of its UK Grocery Group's £21 million media planning and buying arrangements.
ABF is also set to appoint Creature London to the creative account for its Jordans brand. The agency won a pitch against CHI & Partners, Dare and CST The Gate, and replaces Grey London on the account.
ZenithOptimedia is the incumbent agency on the media business.
The review covers the ABF-owned businesses AB World Foods, Allied Bakeries, The Jordans & Ryvita Company, The Silver Spoon Company and Twinings UK.
Household brands that are part of the review include the breads Kingsmill and Sunblest, Blue Dragon, Levi Roots’ Reggae Reggae Sauce, Twinings tea, Jordans’ muesli and granola cereals and bars, Ryvita, and the malted hot drink Ovaltine.
Agencies have been approached by the communications consultancy ID Comms, which is handling the review. ABF last reviewed the business in 2004, when ZenithOptimedia won the consolidated account.
An ABF spokesman said: "Given significant changes within the media landscape, we believe it is now an appropriate point to carefully consider the requirements of our brands in terms of their future media planning, selection and procurement."
In addition to the newly appointed Creature, ABF works with a number of creative agencies including Abbott Mead Vickers BBDO and JWT London.
The creative roster is unaffected by the media review.Follow @KatherinePLevy
This article was first published on campaignlive.co.uk
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Social Media Manager-International Media Agency Norton Leigh up to 40k plus benefits, Central London
- Web Designer:- (Fashion Web, Digital, Layout, Conceptual) Creative Recruitment £35000 - £45000 per annum + Negotiable, London
- Web & Print Designer (Integrated, Visual, Print, Digital) Creative Recruitment £30000 - £35000 per annum + Negotiable, Waltham Abbey
The console is dead: The Socialisation of Gaming
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.