ShortList mulls men's lifestyle web offering
By Nick Batten, campaignlive.co.uk, Thursday, 13 September 2012 10:35AM
ShortList Media, which publishes ShortList and Stylist magazines, is considering the launch of a men's lifestyle version of its e-mail and web-based female offering, Emerald Street.
According to industry sources, the working name of the men's title is "Theobald" and the product is scheduled for release in the autumn. However, it is understood that a definite launch date has yet to be fixed.
There have been persistent industry rumours surrounding the launch of a new product from the ShortList stable, initially believed to be a third freesheet magazine.
Emerald Street, which launched in April 2011, is a daily e-mail news service that arrives in subscribers' inboxes from Monday to Friday and is created by the journalists and editors of Stylist. The digital brand is named after the company's address in London's Bloomsbury.
Mike Soutar, the ShortList Media chief executive, would not comment on the launch. However, he said: "ShortList Media is built on developing new media brands and we are constantly in a loop of research and development."
ShortList launched in 2007 and, according to recent Audit Bureau of Circulations figures, has a circulation of 529,010.Follow @nickbatten2
This article was first published on campaignlive.co.uk
- Head of UX & Digital Design Director MCG Associates tax free competitive package, Dubai (Emirate) (AE)
- Ad Ops Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Project Manager Propel £201 - £400 per day, City of London
- Marketing Manager Guru Careers £26 - 32k, Based in London (N1)
- Digital Project Manager Zebra People £35000 - £45000 per annum + benefits, West London
- KitKat's mocking Apple tweet outperforms Oreo's Superbowl
- Social Media Week: what social media has taught us
- TfL launches selfie campaign to encourage people to get home safely
- Argos releases alien swan song ad
- Branded Content sends messages ads cannot, Diageo boss says
- 13 ways to create a winning print ad