Engine's Fuel names Ping as chief to build data offering
By Sara Kimberley, campaignlive.co.uk, Thursday, 13 September 2012 10:45AM
Fuel, the Engine-owned data strategy agency, has appointed Charles Ping, the former head of CRM at Guardian News & Media, as its chief executive.
Ping joins Engine from the marketing services provider Communisis, where he was an account director and then the strategy director, data intelligence. Before that, he worked at Ai Data Intelligence. He replaces Simon Wall, who leaves the agency to pursue other interests.
In his position as the chief executive, Ping will be responsible for building on recent new-business wins, including The Glenlivet, T-Mobile and Wickes. He will work closely with the Fuel managing director, Edmund Smiley-Jones.
Ping began his career at the Financial Times before moving to Guardian News & Media, where he spent 14 years as the publishing group's head of CRM, developing customer marketing strategies and managing all direct and data-driven marketing activity.
He has also held a number of other high-level roles, including chairman of the Direct Marketing Association and director for the Advertising Standards Board of Finance.
Debbie Klein, the chief executive at Engine UK, said: "Charles has great knowledge of the new strategic approach to making big data bitesized, and then releasing its commercial benefit. He will be a great asset to the team."Follow @SaraKimberley
This article was first published on campaignlive.co.uk
- Senior Project Manager JM Digital £500 - £600 per day, London
- Channel Marketing Services Manager Brand Recruitment excellent salary plus benefits , St. Albans
- Social Media/Digital Account Director - Automotive - £40-50k Digital Gurus £40000 - £50000 per annum + benefits, London
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Research Manager, Central London, £30-45k Major Players £30000 - £45000 per annum, London
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- LMFM challenges bakers to be Brave on World Baking Day
- Samsung strikes placement deal with The Wanted
- Jaguar readies global campaign for F-Type launch
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
30 Seconds to Mars stratospheric rise on social media
In the week that it was shown that users only visited the planet Google+ for less than 7 minutes a month it’s interesting to look at how a contemporary rock artist brand goes about using social media in their marketing and the different levels of interest on different platforms.