Post-Olympic comms job surge could lead to 'flooded market'
By John Owens, prweek.com, Friday, 14 September 2012 08:44AM
The jobs market risks being 'flooded' with comms PROs seeking new positions after their Olympics-related work ended.
In a PRWeek podcast looking at the impact of the London Games on the PR industry, M&C Saatchi Sport & Entertainment CEO Steve Martin said the agency had been ‘inundated’ with CVs.
His words come as PRWeek reports how the comms industry will be hit by an influx of talent, including around 75 PROs from LOCOG this week.
However, Martin warned that while the best would get snapped up, others would struggle to find employment.
‘The experience they have will be very powerful but I don’t think the industry is there to have roles for all those people,' he said.
‘The jobs will be more on the agency side, and there will not be as many in-house roles,’ he went on to add.
Recently, it was reported that major sports agency Fast Track would be axing 10 per cent of its 150 staff following the end of the Olympics and Paralympics.
Recruitment agencies reported receiving CVs from those involved with the Games in August, and W Communications founder Warren Johnson said that those likely to get snapped up would have been smart enough to start hunting early.
However, he added that the influx could be a positive thing for a ‘flat market’ where finding good talent was tough.
Reflecting on lessons learned from the Games in general, Johnson said that agencies and clients had rediscovered the power of ‘sharing in the consumers’ experiences on site’ rather than focusing too much on social media.
Martin agreed, adding: ‘It’s less about what they say and more about what they do. It’s not just about pushing out messaging and hoping it sticks – it’s about the big experiential moments that people do share and talk about.’
This article was first published on prweek.com
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Digital Account Manager - London - £35K plus benefits Salt £35000 per annum + benefits, London
- SEO Consultant - London - £40K plus benefits Salt £40000 per annum + benefits, London
- Head of SEO - Berlin - up to 120K Euros Salt €90000 - €120000 per annum + benefits, Berlin
- Head of SEO - London - up to £90K Salt £80000 - £90000 per annum + benefits, London
- OgilvyOne loses BA business
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- Iris and Cheil big winners at MAA Best Awards
- Twitter attracts more ads, but rates tumble 67%
- Greenpeace protests outside Saatchi & Saatchi London office
- Facebook research finds 42% switch device mid-activity