The Scottish Government unveils breast cancer campaign
By Sara Kimberley, campaignlive.co.uk, Friday, 14 September 2012 10:09AM
The Scottish Government has launched a breast cancer awareness campaign, as part of its £30m Detect Cancer Early drive.
The campaign features Scottish actress Elaine C Smith, who lost her mum to breast cancer, holding up a series of placards featuring pictures of women's breast, to illustrate the symptoms of the disease.
The TV ad by The Leith Agency spreads the message that "Lumps aren’t the only sign of breast cancer’, so that women will know how to spot the signs.
Guy Vickerstaff, head of art and Phil Evans, copywriter, from The Leith Agency were behind the spot, which was directed by Alex Telfer and produced by MTP.
Evans said: "The finished ad is stripped back and laid-bare. A straightforward but heartfelt appeal to every woman in Scotland."
The Detect Cancer Early campaign aims to increase the early detection of cancer by 25%, saving more than 300 lives a year by the end of the next Parliamentary term.Follow @SaraKimberley
This article was first published on campaignlive.co.uk
- Senior Creative Major Players £70000 - £80000 per annum, London
- Design Director createselect Up to £65k, London (Greater)
- Quant Researcher-Immediate Start-Saudi Arabia-c50k Tax Free Elizabeth Norman International £40000 - £50000 per annum + Tax free and travel, Saudi Arabia
- Senior Brand Manager Salt £160 - £190 per day, Reading
- Senior Project Manager Digital Gurus £40000 - £45000 Per Annum, london
- Google's European leader says viewing habits are 'changing dramatically'
- Land Rover to move global ad account into Spark44
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 'Advertisers are snake oil salesmen', says Peter Oborne
- Group M retains £80m Lloyds media