The Scottish Government unveils breast cancer campaign
The Scottish Government has launched a breast cancer awareness campaign, as part of its £30m Detect Cancer Early drive.
The campaign features Scottish actress Elaine C Smith, who lost her mum to breast cancer, holding up a series of placards featuring pictures of women's breast, to illustrate the symptoms of the disease.
The TV ad by The Leith Agency spreads the message that "Lumps aren’t the only sign of breast cancer’, so that women will know how to spot the signs.
Guy Vickerstaff, head of art and Phil Evans, copywriter, from The Leith Agency were behind the spot, which was directed by Alex Telfer and produced by MTP.
Evans said: "The finished ad is stripped back and laid-bare. A straightforward but heartfelt appeal to every woman in Scotland."
The Detect Cancer Early campaign aims to increase the early detection of cancer by 25%, saving more than 300 lives a year by the end of the next Parliamentary term.Follow @SaraKimberley
This article was first published on campaignlive.co.uk
- Head of UX & Digital Design Director MCG Associates tax free competitive package, Dubai (Emirate) (AE)
- Ad Ops Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- PPC Executive Propel £25000 - £30000 per annum, Camden
- Associate Director - PR Agency - Sports Salt £65000 - £80000 per annum + bens, London
- Brand Manager - FMCG Jarlett de Grouchy £40000 - £45000 per annum + Benefits, Surrey
- KitKat's mocking Apple tweet outperforms Oreo's Superbowl
- Social Media Week: what social media has taught us
- TfL launches selfie campaign to encourage people to get home safely
- Argos releases alien swan song ad
- Branded Content sends messages ads cannot, Diageo boss says
- 13 ways to create a winning print ad