Gamestation brand absorbed into Game high street presence
By Sarah Shearman, marketingmagazine.co.uk, Friday, 14 September 2012 04:34PM
Game Retail is to merge its Game and Gamestation stores under the Game brand.
There are currently 122 Gamestation stores and 219 Game stores in the UK. Gamestation targets hard-core gamers, while Game is positioned for more mainstream gaming. The Gamestation stores will be updated to carry the Game branding over this month and the next.
Game Retail has faced tough competition with the rise of internet retailers in recent years, as well as from the UK's major supermarkets. Game Retail was recently saved by private investment company OpCapita, in a move which ensured the two brands would remain on the high street.
The Game and Gamestation loyalty card schemes have also been merged, and there are plans to start offering VIP experiences, promotions and community access.
The group plans to introduce Wi-Fi in stores, which it claims will help it develop more of a multi-platform shopping experience. It also says the new stores will be updated with in-store consoles and tablets to create a more interactive shopping experience for shoppers.
Martyn Gibbs, chief executive of Game Retail, said: "Our aim is to hold the UK's biggest range of games, gaming gear and exclusive content, while also ensuring that we are constantly evolving, listening to our customers and adapting our approach to really deliver for them."Follow @shearmans
This article was first published on marketingmagazine.co.uk
- Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
- Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
- Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
- Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
- Marketing Manager (Mobile and Social) Creative Recruitment £40000 - £50000 per annum, London
- Martin Sorrell earns 780 times more than average WPP employee
- 3 top tips on how to save an epic social media fail
- Lake Capital rejects demands of Engine's rebel shareholders
- Head lice-killing mousse launches in the UK with cartoon campaign
- Facebook's 'Buy' button: a leap too far?
- Beiersdorf postpones review after MAA criticisms of procedure