Nestlé runs GPS-fitted chocolate bars competition
By Nick Batten, campaignlive.co.uk, Monday, 17 September 2012 12:00PM
Nestlé is running a two-week outdoor campaign to support its latest competition, which has fitted chocolate bars with GPS devices that, when activated, will help its team to deliver a £10,000 cheque to a lucky winner.
The campaign involves Nestle chocolate bars KitKat 4 Finger, KitKat Chunky, Aero Peppermint and Yorkie Milk.
Three thousand six-sheet posters have been fitted with NFC and QR touchpoints that will direct smartphones to a mobile landing page.
The landing page offers the chance to enter a secondary competition with an on-pack code via Facebook, and informs people how many of the original six GPS-fitted bars are left. There are six prizes to be won.
Outdoor specialist Posterscope has placed ads created by JWT on posters owned by Clear Channel, Primesight and JCDecaux, on behalf of media agency Mindshare.
Posterscope claims that out-of-home is fast becoming a "recognised physical portal" through which consumers can connect instantly with the online content of their favourite brands.
In July, Nestlé appointed JWT London to handle its UK digital marketing account for the Kit Kat brand.Follow @nickbatten2
This article was first published on campaignlive.co.uk
- On-Air Creative / Creative Executive Discovery Communications Very Competitive with excellent benefits, London (West), London (Greater)
- Commercials Producer/Director Searchlight Recruitment An attractive salary is available to the successful candidate. , London (Central), London (Greater)
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Sr Art Director Red Sofa London £60000 per annum, London
- Senior PR Account Executive AF Selection £21,000 - £22,000 + excellent benefits , Manchester, Greater Manchester
- Five black Pencils awarded at D&AD 2015
- Diageo and BBH end 15-year relationship
- Campaign Viral Chart: True Detective trailer in number one spot
- Managing director Paul Hayes to leave News UK after 15 years
- Vizeum on alert as 21st Century Fox review includes £150m European media
- Pimm's launches weather activated OOH campaign