The work, which launches today (17 September), features cuddly creatures piloting a mini zeppelin and a parachute to deliver the new, mini version of the bubbly chocolate bars.
According to Cadbury owner Kraft, the sub-brand has already reached £10.1m in retail sales since its launch.
The "joy of mini" press campaign was created by Fallon's executive creative director Santiago Lucero, with creative directors Chris Bovill and John Allison, art director Avril Furness and copy writer Miles Carter.
The ads were produced by Claire Ramasamy at Fallon and Coy! Communications, while designer Mark Denton worked on the campaign with photographer Sean de Sparengo, producer Sara Cummins, media agency PHD and media planner Ailsa Hutchinson.Follow @loullamae_es
This article was first published on campaignlive.co.uk
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.