Calvert takes digital strategy role at Mindshare Worldwide
By Katherine Levy, campaignlive.co.uk, Thursday, 20 September 2012 11:35AM
Mindshare Worldwide has appointed Simon Calvert to the new role of digital strategy leader.
Calvert: joins Mindshare Worldwide after a short stint at Digitas
Calvert joins Mindshare Worldwide after a brief stint at Digitas, where he was the worldwide head of strategic planning. He was previously the global chief planning officer on the Beiersdorf account at DraftFCB.
In his new role, Calvert will be responsible for helping Mindshare Worldwide's international client teams develop and execute digital strategy.
Calvert will take up his new role on 1 October and report to Norm Johnston, the global digital leader at Mindshare.
In a 25-year career, Calvert has also held positions including the head of strategy at Proximity. Before this, he was a founding partner of Heresy.
He entered the industry as an account executive at McCann Erickson in 1986. He has also worked at Carat as its communications director, Michaelides & Bednash as a media strategist and Saatchi & Saatchi as a senior account planner.
Johnston said: "I'm delighted to have Simon join our global digital team. He will bring a tremendous amount of strategic and practical digital experience to Mindshare's international clients."
Calvert said: "I'm very excited about joining Mindshare Worldwide and the opportunity to work with its impressive team and blue-chip, global client list."
Follow @KatherinePLevyThis article was first published on campaignlive.co.uk
Additional Information
Campaign Jobs
- planning Director Twist Recruitment £80000 - £100000 per annum, London
- Digital Account Manager [Beauty Account] - Excellent London Agency - to £30k Fill Recruitment Ltd to £30k + great benefits, Central London
- Account Manager - Superb Central London Agency - to £30k Fill Recruitment Ltd to £30k, Central London
- Trading Sales Mnager, major RTB platform Ultimate Asset £40000 - £50000 per annum + +20-30k bonus, London
- Agency digital trading desk Account Manager Ultimate Asset £40000 - £50000 per annum + agency bens, London
Most viewed
- Nature Valley awards integrated business to start-up
- LMFM challenges bakers to be Brave on World Baking Day
- Samsung strikes placement deal with The Wanted
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Blippar connects disjointed families, says MEC executive
- Jaguar readies global campaign for F-Type launch
Most commented
-
What we can all learn from how Daft Punk won the web
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.
