Michaelides and Bednash leave Mindshare Invention
By Mark Banham, campaignlive.co.uk, Thursday, 20 September 2012 11:20AM
George Michaelides and Graham Bednash, the founders of the communications planning agency Michaelides & Bednash, have stepped down as the joint heads of Mindshare's Invention division. They are exploring "new opportunities" within WPP.
The pair, who joined Mindshare in October 2008 after it acquired M&B for a nominal sum, had also been tasked with key roles on the WPP network’s Unilever account.
The deal to bring M&B to Mindshare was brokered by the network’s chief executive, Nick Emery, and Marco Rimini, the chief executive of the Mindshare Worldwide Central Team. At the time, Emery called Michaelides and Bednash "key to Invention’s future".
Eight M&B staff also transferred as a result of the acquisition.
In a statement, Michaelides and Bednash said: "We’ve had a brilliant experience at Mindshare these last few years. It’s now time to explore new challenges."
Emery said: "George and Graham have made a significant contribution to Mindshare’s thinking and product. We wish them all the best for the future."
Mindshare is awaiting the result of the global Unilever media review. It currently holds both the US and Western Europe accounts.Follow @Banham72
This article was first published on campaignlive.co.uk
- CLIENT RELATIONSHIP DIRECTOR - MARKETING AGENCY Live Recruitment £50000 - £60000 per annum + Bbonus + Benefits, Buckinghamshire
- DIGITAL PROJECT MANAGER - INTEGRATED MARKETING AGENCY Live Recruitment £25000 - £30000 per annum + excellent benefits + bonuses, West Midlands
- ACCOUNT EXECUTIVE - EMPLOYEE ENGAGEMENT AGENCY Live Recruitment £16000 - £21000 per annum, Buckinghamshire
- Senior Research Analyst Hasson Associates £28000 - £32000 per annum, London
- Global Insight manager | World leading OTC company Elizabeth Norman International £50000 - £60000 per annum + Car + bonus , London
- Land Rover to move global ad account into Spark44
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 'Advertisers are snake oil salesmen', says Peter Oborne
- Group M retains £80m Lloyds media
- WPP's Martin Sorrell reconsiders strength of newspapers