Rolling Stones channel King Kong for album pre-order push
By Sarah Shearman, campaignlive.co.uk, Thursday, 20 September 2012 11:58AM
The Rolling Stones' 50th anniversary 'Grrr!' greatest hits album is to be promoted with augmented reality that features a virtual gorilla hanging from famous landmarks including Big Ben and the Sydney Opera House.
From today, Rolling Stones fans can download a dedicated iPhone app that superimposes the gorilla onto their screens when they point their smartphone at one of 3,000 landmarks in 50 cities around the world.
Landmarks include The Empire State Building and Toyko's SkyTree.
The gorilla image is based on the album artwork and features the band's signature red tongue hanging from its mouth.
Universal Music has partnered with augmented reality specialist Aurasma for the global activity. The app also allows users to pre-order the album ahead of its launch next month.
Users are being encouraged to take photos of the gorilla animations and share them on Twitter, Facebook and the band's fan site. The 50 best submissions will each win a prize.
Deborah Hyacinth, vice president of digital marketing at Universal Music Group, said: "This pioneering use of mobile technology extends The Rolling Stones' reputation for innovation and imagination."Follow @shearmans
This article was first published on campaignlive.co.uk
- Deputy Creative Director - Integrated/shopper agency The Industry Club London Ltd £75,000, London (Greater)
- Marketing Communications Senior Manager Lloyd's of London Competitive salary and benefits package , London (City of), London (Greater)
- Mid-Senior Designer Major Players £25000 - £45000 per annum, London (Central), London (Greater)
- Digital Account Manager Ultimate Asset £30000 - £40000 per annum + Commission + Benefits, London (Central), London (Greater)
- Strategy Director Lipton Fleming £80000 - £85000 per annum + benefits, London (Central), London (Greater)
- Want a tactical ad? Should have gone to Specsavers
- Maxus confirmed as world's fastest growing media agency
- Greenpeace dresses up cats to help save tigers from extinction
- Why 2014 won't be the year of mobile advertising
- ITV's Adam Crozier: 'Work to be done' after losing out to C4 during World Cup
- Palestinian and Israeli bereaved families unite for 'anti-conflict' film