BT readies YouView set-top box marketing offensive

By John Reynolds, marketingmagazine.co.uk, Thursday, 20 September 2012 03:48PM

BT is gearing up for a major marketing offensive to promote YouView set-top boxes, which will follow a generic campaign for the internet-connected TV service later this month.

YouView: Lord Sugar, chairman, with the joint partners in the venture

YouView: Lord Sugar, chairman, with the joint partners in the venture

BT, along with TalkTalk, ITV, Channel 5 and the BBC, among others, is an investor in the service that finally launched in this month.

BT said its campaign to support the set-top boxes, which it will offer as part of a package, is likely to kick off in December or January.

The marketing activity is expected to run across TV but details have yet to be finalised.

The BT campaign will follow a generic campaign, expected to launch later this month. The campaign, funded by YouView's partners, has been created by Adam & Eve/DDB.

TalkTalk began pre-registration for a similar BT offering in July. It is bundling the YouView box with its Plus broadband and phone package.

This article was first published on marketingmagazine.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Planning Associate Director Aspire £55000.00 per annum, London