campaignlive.co.uk, Friday, 21 September 2012 12:34PM
During the shoot for Konami's new 'Pro Evolution Soccer 2013' ad by Frontroom, Ronaldo heard that Neil, the brother of Konami client Scott Garrod, and a huge Ronaldo fan, was celebrating his birthday.
So the football ace took time out of the shoot to call Neil and sing "Happy Birthday", much to the disbelief and delight of the birthday boy who immediately took to Facebook, where he posted that it "was the best present a middle-aged man could get." If only he was sponsored by Gillette.
Watch Ronaldo in the second part of the 'Pro Evolution Soccer 2013' campaign by Frontroom, above.
If you have a Daily Diary story please email firstname.lastname@example.org
This article was first published on campaignlive.co.uk
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.