Agency: Bartle Bogle Hegarty
According to unofficial overnight figures, ‘The X Factor’ was watched by an average of 7.9 million viewers between 8.15pm and 9.45pm on ITV1 and ITV1 HD, a 34.0% share.
An additional 377,200 watched the show on ITV1+1.
The peak audience during Saturday night’s ‘X Factor, which was the eighth episode of this year’s series and the first boot camp episode, was 9.2 million viewers when ITV1+1 is included.
Saturday night’s episode received the second smallest audience of this year’s series, which is sponsored by telecoms provider TalkTalk. The smallest audience was recorded on 8 September.
In comparison, the eighth episode of last year’s ‘X Factor’ had a peak audience of 11.4 million and an average audience of 10.01 million viewers, a 43% share, across ITV1 and ITV1 HD.
The eighth show of the 2011 series had a peak audience of 11.8 million viewers an average audience of 10.3 million when ITV1+1 is included.
‘Red or Black?’, ITV’s co-production with Simon Cowell’s Syco TV, had an average audience of 3.6 million, a 17.1% share, between 7.30pm and 8.15pm on ITV1 and ITV1 HD. An additional 81,100 watched the show on ITV1+1.
The second instalment of ‘Red or Black?’ had an average audience of 3.2 million viewers, a 15.5% share, between 9.45pm and 10.30pm on ITV1 and ITV HD on Saturday. An additional 57,500 watched ‘Red or Black’ on ITV1+1.
On BBC One and BBC One HD ‘The National Lottery: Secret Fortune’ had an audience of 3.3 million viewers between 8.15pm and 9.15pm, a 14.6% share.
‘Casualty’, the long-running drama set in an accident and emergency department, got an average audience of 4.0 million viewers between 9.15pm and 10pm, a 17.7% share of the available audience.Follow @MaisieMcCabe
This article was first published on brandrepublic.com