Nokia sponsors Drama on 4 ahead of Lumia launches
Nokia is sponsoring Channel 4's range of 'Drama on 4' programmes, as part of its push to support its Lumia smartphones that will run on the Windows Phone 8 operating system.
The sponsorship deal will have Nokia's Lumia 920 and 820 smartphones featured in idents, beginning with the start of the new season of drama on Tuesday 24 September and running through to the end of the year.
Nokia's sponsorship deal comes despite the mobile manufacturer not yet releasing any information on either the launch date or pricing for the phones in the UK.
It is understood the Lumia 920 will launch in the UK in November, while Everything Everywhere has revealed that the Lumia 920 4G will launch exclusively on its upcoming 4G network.
The sponsorship will span four dramas including US series 'Homeland', political conspiracy thriller 'Secret State', feature-length drama 'Everyday' and Brighton-based crime drama, 'The Fear'.
Dale Micklewright, group partnership manager at Channel 4, said: "Following our successful product placement partnership with Nokia Lumia and 'Hollyoaks' this year, this latest sponsorship deal aligns the new Nokia Lumia handset range with more of Channel 4's distinctive drama – the perfect partnership for our younger and engaged audience."
Nokia's media agency Carat negotiated the deal.
The idents will be 15 seconds long at the beginning of the programme, five seconds long during the ad breaks and will be 10 seconds long at the end.
This article was first published on marketingmagazine.co.uk
- Account Manager Tomorrow Recruitment £25000 - £35000 per annum, West End
- Search Manager Aspire £25000.00 - £30000.00 per annum, London
- Creative Project Manager/Production Manager become £30k-£42k, London (Central), London (Greater)
- Marketing Manager Pitch Consultants £40000 - £50000 per annum, Manchester
- Campaign Manager,Professional services,London,£50k Blue Skies Marketing Recruitment £40000 - £50000 per annum, Benefits: +excellent benefits, London
- Tesco media review pits Initiative against MediaCom and ZenithOptimedia
- Google's European leader says viewing habits are 'changing dramatically'
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- 'Advertisers are snake oil salesmen', says Peter Oborne
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 7 things Proximity has learned in the new Omnicom building