Special K launches Tweet Shop campaign for new crisps range
By Matthew Chapman, campaignlive.co.uk, Tuesday, 25 September 2012 12:41PM
Special K is running the "world's first tweet shop" social media campaign to push its entry into the crisps market.
Visitors to the Soho pop-up shop will be able to pay for a packet of Special K Cracker Crisps by tweeting a message about the snack.
The shop is staffed by a number of Special K shop assistants in red dresses who will check each customer's tweet before giving them a pack of crisps.
Slice created the campaign that launches today (25 September) and will run until Friday.
The Tweet Shop marks the first venture into the retail space through a dedicated physical space for Kellogg's, the owner of the Special K brand.
Sarah Case, brand manager for Special K, said the decision to swap real money for "social currency" in the campaign was made because "the value of positive endorsements on social media sites is beyond compare".
The Tweet Shop is lined with hundreds of packs of crisps, a "try before you buy" snack area and a community notice board that showcases the social media reaction.Follow @mattchapmanuk
This article was first published on campaignlive.co.uk
- Head of UX & Digital Design Director MCG Associates tax free competitive package, Dubai (Emirate) (AE)
- Global Events Manager Brompton Bicycle Competitive, London (West), London (Greater)
- Account Director Brand Recruitment £45000 per annum, Cambridge
- SAM Twist Recruitment £32000 - £38000 per annum + great benefits, City of London
- Senior Digital Consultant - Award Winning PR Agency - Big Brands, Central London Capstone Hill Search £65,000 , W1G 0PW, London (Greater)
- Facebook IQ reveals marketing to millennials is flawed
- Vizeum retains £14m AB InBev in the UK and adds European markets
- ZenithOptimedia loses £200m O2 business to Havas Media without a pitch
- Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign
- Sir Martin Sorrell labels Omnicom CFO exit 'bizarre'
- Guardian joins forces with Telegraph for media planning tool