Free Time Out attracts big-brand advertisers
By Nick Batten, mediaweek.co.uk, Tuesday, 25 September 2012 11:40AM
Time Out is published for the first time today (25 September) in its new incarnation as a free title, with a bold red cover which states, "Take Me, I'm Yours", and carrying advertising from MasterCard, Channel 4, Vodafone.
The first issue of the free title runs to 78 pages and with its heavy focus on listings interspersed with features, is similar to its previous incarnation as a paid-for title, priced at £3.25.
Today's issue features an interview with 'Satanic Verses' author Salman Rushdie and a feature on the best free things to do in London.
Media buyers have, for the most part, been optimistic about the title's potential and have given today's issue a thumbs-up, acknowledging the big-brand advertising it has been able to attract.
Rob Lynam, head of press at WPP-owned MEC, said: "Time Out was a fantastic magazine before, and looking at today's issue, I don't think they have ruined it – in fact it hasn't changed dramatically, but now the magazine is able to deliver scale.
"I think it looks good, the paper quality is fine and similar to ShortList magazine. It has also attracted similar advertising to what it attracted as a paid title."Follow @nickbatten2
This article was first published on mediaweek.co.uk
- Retail Marketing Executive Major Players £30000 - £33000 per annum, Surrey
- Front-end Developer become £28k-£33k, London (Central), London (Greater)
- Social Media Executive Network Career Consultants £23000 - £26000 per annum, London
- Artworker Network Career Consultants £24000 - £30000 per annum, London
- Marketing Manager - Global market research company TNS Competitive, London
- Land Rover to move global ad account into Spark44
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 'Advertisers are snake oil salesmen', says Peter Oborne
- Group M retains £80m Lloyds media
- WPP's Martin Sorrell reconsiders strength of newspapers