W&K London rolls out Cravendale Straws digital drive
Wieden & Kennedy London has created a digital campaign for Cravendale's "epic straws" on-pack promotion.
The work for Cravendale is part of agency's "catnapped" campaign. It features the return of mastermind feline Bertrum Thumbcat, brainwashing a milkman.
The "epic straws" promotion is giving away sets of straw packs. They contain a number of clear straws and coloured plastic connectors that can be adjusted to make different shaped and sized straws.
The on-pack promotion supplies consumers with a unique promotional code that can be entered on to a dedicated site, www.epicstraws.co.uk, created by Outside Line.
Consumers can choose one of three straw variations – "the secret slurper", "the cereal snapper" or "the bottle burglar".
Cravendale returned to TV last month with a second push for its "cats with thumbs" strategy.Follow @loullamae_es
This article was first published on campaignlive.co.uk
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Copywriter Dynamic New Alliances £35000.00 - £40000.00 per annum, City of London
- Senior VOD Sales Director Ultimate Asset £40000 - £60000 per annum + + STOCK + COMM, London
- Ad technology sales manager Ultimate Asset £45000 - £55000 per annum + comm+pension, London
- Marketing Executive - EMEA Brand Recruitment £30000 per annum + bonus and benefits, Ely
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Heinz brings back invisible bottle of tomato ketchup
- Polycell gets cheeky in crack-filler campaign
- Initiative scoops Amazon global media business
All aboard Marissa Mayer’s Yahoo acquisition train
Marissa Mayer certainly knew what was coming when Yahoo announced its $1.1bn (£723m / 857m euros) purchase of blogging platform Tumblr earlier this week. Rather than waiting for the critics to pounce, she issued a rather succinct, clear and highly quotable message proactively: “we promise not to screw it up”.