Santander's value-driven approach to banking stars its staff

By Loulla-Mae Eleftheriou-Smith, campaignlive.co.uk, Wednesday, 26 September 2012 12:41PM

Santander, the Spanish-owned high-street bank, has launched a TV ad created by Havas Worldwide that stars its staff in its new value-driven approach.

The creative shows people on the streets of Shrewsbury in Shropshire, finding out from Santander staff how much money they can save with the bank.

It drives consumers to a dedicated site, ending with the line, "See how it could all add up for you at Santander123.co.uk".

The ad demonstrates the amount of money consumers could potentially save in a year through cashback on its 123 current account and credit card, using the brand’s "digital calculator".

Havas Worldwide filmed the ad in Shrewsbury over a period of three days, to engage with consumers.

The ad, which launched this week, also thanks Shrewsbury at the end of the creative. It is supported by press and digital executions.

Creative directors Mick Mahoney and Brendan Wilkins worked on the ad, with art directors Gareth Gray and Phil Baumont, and copywriter Sam Shepherd.

Director Finn McGough and producer Sophie Hernandez Weldon from production company Rogue worked on the campaign, while media agency Carat handled media planning and buying.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Marketing Director Ball & Hoolahan £70,000 + Car/CA,