Agency: Fallon London
PR Week USA, Monday, 23 April 2001 12:00PM
With gorgeous creatures like Johnny Depp and Penelope Cruz as the
film's leads, Blow would seem to have little need for any of those goofy
studio gimmicks to pump up press coverage for the recently released
But promo souvenirs are de rigueur in Tinseltown, and New Line Cinema
thought it had the perfect novelty item to distribute at advance
screenings of its newest flick: pocket-sized mirrors that mysteriously
resemble the cocaine-cutting boards used by drug dealers and users.
According to a recent story in the New York Post, drug rehab counselors
and other anti-drug activists are up in arms about the message such
mirrors - which were also handed out at bars and sporting events in
recent weeks - give teens.
However, representatives at New Line don't seem too concerned about the
uproar. Corporate communications SVP Steve Elzer glossed right over the
keepsakes themselves and 'snorted' at all the controversy: 'Anyone who
sees Blow recognizes that this highly acclaimed film does not promote or
glorify the use of drugs,' he pointed out, sniffily. (That's quite
enough gratuitous drug references, thanks - Ed.)
Um, sure. We at PRWeek are just wondering what's next in the wacky world
of Hollywood buzz factories.
Can we look forward to candy 'fags' to promote Bridget Jones? Or how
about clip-on mullets for David Spade's new comedy Joe Dirt? Now that's
This article was first published on PR Week USA