Abbott Mead Vickers BBDO nets ad account for FSCS
By Katherine Levy, campaignlive.co.uk, Thursday, 27 September 2012 11:35AM
The Financial Services Compensation Scheme has appointed Abbott Mead Vickers BBDO to its advertising account.
AMV won the business after a pitch against DLKW Lowe and M&C Saatchi.
The agency will work alongside the FSCS to develop a new strategic and creative direction for the brand, and will deliver an integrated campaign in early 2013.
The FSCS is an independent body set up by the Government in 2001 to protect consumer savings, insurance and investments. Its role has grown during the economic downturn after the collapse of UK banks such as Northern Rock.
The previous incumbent was McCann Manchester, which had held the business since 2010. The agency's last major work for the brand was an awareness campaign that featured stop-motion clay animation characters.
AMV's appointment follows the hiring of UM London in April to handle communications planning for the FSCS.Follow @KatherinePLevy
This article was first published on campaignlive.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Design Director Major Players £50000 - £60000 per annum, London
- Senior Product Manager Ninesharp negotiable, North West England
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Sometimes collaboration, not innovation, can be the key to winning campaigns
- Virgin Trains spends £8 million on advertising to refocus on its brand
- WPP challenges Govt review
- Instagram partners with Omnicom to launch ad service in the UK
- Hovis appoints Mother to ad account