Steak picks up LV= digital marketing

By Maisie McCabe, campaignlive.co.uk, Thursday, 27 September 2012 10:55AM

LV=, the insurance brand, has appointed Steak to the digital marketing account for its general insurance business.

LV=: Steak will handle paid search, SEO, display advertising and new channel development

LV=: Steak will handle paid search, SEO, display advertising and new channel development

Steak will handle the paid search, SEO, display advertising and new channel development for LV='s car, home, pet and travel insurance products.

Steak was appointed after a pitch managed through Creativebrief. The incumbent, Harvest Digital, is understood to have repitched.

Paul Wishman, the group e-commerce director at LV=, said: "We are taking our digital marketing into a new phase and felt we needed to bring in an agency with specialist experience of working in the general insurance market.

"The team at Steak are passionate in their approach and are best-placed to take this brief forward. We have been very impressed by their pro-activity throughout the pitch process and look forward to working with them."

LV='s media agency, Carat, and the brand's creative agency, Designate, are unaffected by the appointment.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • DIGITAL ACCOUNT MANAGER / £35K + Benefits Ultimate Asset £30000 - £35000 per annum, City of London