VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Ford launches 'stunt' campaign to mark B-Max launch
By Alex Brownsell, campaignlive.co.uk, Friday, 28 September 2012 08:45AM
Ford is rolling out a major campaign to support its innovative new B-Max vehicle, which has front and rear doors that open from opposing hinges.
Ford: B-max activity by Blue Hive
The dramatic 30-second TV ad has been created by WPP agency group Blue Hive for the B-Max compact mini multi-person vehicle (MPV).
It features a man diving through the 1.5 metre-wide open doors of the B-Max into a swimming pool.
The voiceover states: "No pillars, no barriers. The new Ford B-Max. Life is an open door". It then cuts to a shot of Ford's global strapline, "Go Further".
The clip was directed by Academy Award and Golden Globe nominated director Martin Campbell, known for his work on James Bond films 'GoldenEye' and 'Casino Royale'. TV activity will be supported with print ads.
Development of the global campaign was overseen by Roelant de Waard, vice president for marketing, sales and services at Ford of Europe, who said the clip represented another step forward in communicating Ford as a "bold and exciting brand".
This article was first published on campaignlive.co.uk
Related articles
- Sky Movies 007 channel debuts with Skyfall premiere
- Daimler in agency talks over Smart car relaunch
- Honda appoints Cake as first dedicated social media agency
- Toyota: ad for the GT86 model offers thrills aplenty and is beautifully paced
- Pick of the Week - Saatchi & Saatchi, Toyota GT86
- Renault switches focus with value-led Dacia launch
Additional Information
Campaign Jobs
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Web Designer/Developer JM Digital £20000 - £25000 per annum, London
- Account Manager Stopgap £28000 per annum, London
- SEO Manager PFJ £29999.00 - £35001.00 per annum, London
- Account Executive Stopgap £20000 per annum, London
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- ITV and Channel 4 insist they will beat declining ad market
- Heinz brings back invisible bottle of tomato ketchup
- EE adds Dare to agency roster to develop digital
Most commented
-
Twitter gives brands lead generation with new cards
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.
