Tesco and Sony react to cinema lead time change
Tesco and Sony Home Entertainment have taken advantage of shorter lead times for cinema advertising brought about by sales house DCM's switch to digital delivery this week.
The switch cuts copy delivery deadlines from three weeks to one week, allowing Tesco to start running an ad today (28 September) that it submitted this Monday (24 September).
The retailer’s "Quality apples" ad is believed to have been reformatted since running last year in Scotland and Wales.
Sony Home Entertainment is running an ad that will take advantage of the new system's ability to rotate copy.
The ad promotes the DVD release of 'Breaking Bad Series 4'. Versions seen before its release on Monday (1 October) will carry the copy "out Monday’ and versions seen after release will carry "out now".
Simon Rees, managing director of DCM, said: "It is rewarding to see how advertisers are embracing DCM’s switch to digital and tailoring the opportunities to their bespoke campaigns."Follow @DanFareyJones
This article was first published on mediaweek.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Client Account Manager Content is King c. £25k per annum dependent on experience, SW1
- Shopper Marketing Manager Ball & Hoolahan £45,000 + CA + benefits, South East
- Senior Brand Manager - Drinks Ball & Hoolahan £48,000 + CA + benefits, South East
- Marketing Manager Ball & Hoolahan £60,000 + CA + benefits, London
- Majority of 15m Twitter users in the UK follow a newspaper
- OgilvyOne loses BA business
- Iris and Cheil big winners at MAA Best Awards
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- International Women's Day: 'You make your own luck' says Cheryl Giovannoni
- Twitter attracts more ads, but rates tumble 67%