Agency: Bartle Bogle Hegarty
The closure of the 64-page stitched magazine, the first ever launched with the weekday Times and the first dedicated monthly science magazine of any national newspaper, comes exactly three years after its launch.
A source said the imminent closure was a sign of shifting consumer and corporate priorities, as the heightened time of political consciousness around the environment and green issues appears to have receded in these austere times. Launch advertisers of the magazine included BAE Systems, Shell and BMW.
Staff were only told this week’s edition will be the last on Friday (28 September), and up to 20 roles are believed to be affected.
News International confirmed the closure, citing increasingly difficult trading conditions as many of the largest advertisers have pulled away from the sector this year. It is hoped editorial staff working on the title will be absorbed within other roles in the company.
A spokesperson said News International remains committed to reporting on science and the environment, particularly within its digital coverage.
Eureka covers topics ranging from life and earth sciences to green issues and oceanography. Each edition carries contributions from specialist Times writers and key personalities from the science and arts worlds, as well as striking photography.Follow @DurraniMix
This article was first published on mediaweek.co.uk