News International to close Eureka as advertisers retreat
News International is set to close Eureka, the monthly science and environmental magazine distributed with The Times, this week following a sustained loss of advertising from its global top spending companies.
The closure of the 64-page stitched magazine, the first ever launched with the weekday Times and the first dedicated monthly science magazine of any national newspaper, comes exactly three years after its launch.
A source said the imminent closure was a sign of shifting consumer and corporate priorities, as the heightened time of political consciousness around the environment and green issues appears to have receded in these austere times. Launch advertisers of the magazine included BAE Systems, Shell and BMW.
Staff were only told this week’s edition will be the last on Friday (28 September), and up to 20 roles are believed to be affected.
News International confirmed the closure, citing increasingly difficult trading conditions as many of the largest advertisers have pulled away from the sector this year. It is hoped editorial staff working on the title will be absorbed within other roles in the company.
A spokesperson said News International remains committed to reporting on science and the environment, particularly within its digital coverage.
Eureka covers topics ranging from life and earth sciences to green issues and oceanography. Each edition carries contributions from specialist Times writers and key personalities from the science and arts worlds, as well as striking photography.Follow @DurraniMix
This article was first published on mediaweek.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- FABULOUS FREELANCERS? Look no further! Barker Graves Up to £250/day, central london
- Creative Artworker become £28K, Central London
- Online Sales Manager Ultimate Asset £25000 - £35000 per annum + Excellent Commission Potential, London
- Agency Sales Manager Ultimate Asset £23000 - £27000 per annum + Amazing benefits, London
- Google becomes major UK advertiser after boosting spend by 50% in 2013
- Unilever pilots multi-brand advertising with YouTube beauty channel
- Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'
- Gatwick rolls out 'guess the X-ray' competition
- iProspect appoints chief media officer among four senior hires
- Dove launches first cinema campaign with 'real beauty' sequel