Marmite to sponsor Oxford Street's Christmas lights
By Sarah Shearman, marketingmagazine.co.uk, Tuesday, 02 October 2012 07:40AM
Marmite has signed up to sponsor the Oxford Street Christmas Lights for the first time, and is planning to stage a "love it or hate it" interactive display.
The Unilever-owned spread will create a series of Christmas characters, including elves and a Father Christmas, out of lights.
They will line Oxford Street from Poland Street to Marble Arch, flashing in certain sequences to create an animation effect.
The characters will be depicted either enjoying or hating Marmite when the lights are switched on in London on 5 November.
Marmite is also offering the public the chance to see themselves on a banner screen placed above Selfridges. After turning on the lights, the brand will launch an app on its Facebook page that allows people to upload a picture of themselves wearing an expression of love or hate.
Those taking part will be given an allotted time slot to see their image on the screen. The app will live stream the event for people who are unable to make it to the London venue.
A camera will also be placed in a bus shelter near Bond Street tube station. It will take pictures of the general public that will appear on the screen above Selfridges within three minutes of being taken.
Oxford Street began offering its Christmas lights to sponsors five-years ago. Disney was the first brand to sign up to the scheme.
This article was first published on marketingmagazine.co.uk
- Design Lead Apple&Ink £50-60k, London (Central), London (Greater)
- PPC Manager Major Players £35000 - £38000 per annum + brilliant benefits, London
- Regional Business Development Manager (3-6 months) EMR | Specialist Marketing Recruitment Negotiable, Nottingham
- Multiplatform Sales Manager - Exciting Premium Publisher! Ultimate Asset £40000 - £50000 per annum + Commission, City of London
- IR Specialist / Senior Specialist - Japanese Speaker EMR | Specialist Marketing Recruitment £45000 per annum, London
- Will.i.am clashes with Martin Sorrell over online ads in Cannes
- Black horse returns in new Lloyds Bank campaign
- Martin Sorrell on the mega-media reviews: 'We can't remember anything like this'
- Aston Martin appoints WPP to global marketing account
- Geometry Dubai hands over Cannes Grand Prix amid controversy
- Ogilvy & Mather's radio work for Dove 'reduces Cannes jury to tears'