Npower to end three-year Football League sponsorship
By John Reynolds, marketingmagazine.co.uk, Tuesday, 02 October 2012 08:00AM
The Football League is on the lookout for a new title sponsor, with current partner Npower poised to pull the plug on its three-year sponsorship at the end of the season.
The utility provider signed a three-year deal in 2009 worth £21m to become sponsor of the League, replacing Coca-Cola. The deal was overseen by then-marketing director Kevin Peake, who left Npower last year.
It is understood that the energy company has carried out a brand and strategy review overseen by its top marketer, Debbie Britton, who joined from AXA in January, and is now looking to take its marketing in a 'different direction'.
The period of exclusivity in negotiations between the Football League and Npower has expired, meaning the League is now free to talk to other brands. Negotiations will be led by its chief commercial officer, Richard Heaselgrave.
The Football League's three divisions are the Championship, League One and League Two; the Championship feeds in to the Premier League.
This article was first published on marketingmagazine.co.uk
- Deputy Creative Director - Integrated/shopper agency The Industry Club London Ltd £75,000, London (Greater)
- CRM & Social Media Manager | £50k | Leisure/Travel Salt £45000 - £50000 per annum + bonus & bens, Nottinghamshire
- Senior Planner Direct Recruitment £60,000 - £80,000, London (Central), London (Greater)
- Planning Director Direct Recruitment £80,000 - £100,000, London (Central), London (Greater)
- Senior Planner Direct Recruitment £75,000 - £85,000, London (Central), London (Greater)
- Virgin Holidays launches digital Caribbean push
- Yahoo appoints Marc Bignell as head of trading for the EMEA region
- Captain Morgan Facebook ad banned for suggesting alcohol conquers boredom
- McCann picked to resurrect Homepride's Fred
- McDonald's marks 40 years with charity ad
- Radio Times: 50 years of Doctor Who covers