Npower to end three-year Football League sponsorship
By John Reynolds, marketingmagazine.co.uk, Tuesday, 02 October 2012 08:00AM
The Football League is on the lookout for a new title sponsor, with current partner Npower poised to pull the plug on its three-year sponsorship at the end of the season.
The utility provider signed a three-year deal in 2009 worth £21m to become sponsor of the League, replacing Coca-Cola. The deal was overseen by then-marketing director Kevin Peake, who left Npower last year.
It is understood that the energy company has carried out a brand and strategy review overseen by its top marketer, Debbie Britton, who joined from AXA in January, and is now looking to take its marketing in a 'different direction'.
The period of exclusivity in negotiations between the Football League and Npower has expired, meaning the League is now free to talk to other brands. Negotiations will be led by its chief commercial officer, Richard Heaselgrave.
The Football League's three divisions are the Championship, League One and League Two; the Championship feeds in to the Premier League.
This article was first published on marketingmagazine.co.uk
- Social Media Manager/Director Pitch Consultants £Highly competitive + benefits, Leicestershire
- Senior Online Trading/Commercial Manager Pitch Consultants £Highly competitive + benefits, Leicestershire
- Video Sales Account Manager Salt £35 - £45 per annum + Com, City of London
- Senior Planner Buyer Dot-Gap £35k, London (Central), London (Greater)
- Assistant Brand Manager Ball & Hoolahan £28,000 per annum, South East England
- Google's European leader says viewing habits are 'changing dramatically'
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Tesco media review pits Initiative against MediaCom and ZenithOptimedia
- Land Rover to move global ad account into Spark44
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 'Advertisers are snake oil salesmen', says Peter Oborne