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Dr Pepper 'the never-ending can' by Blast Radius
Campaign Work, Tuesday, 02 October 2012 09:43AM
Blast Radius, the interactive marketing agency, has created a Facebook campaign for Dr Pepper, featuring a seemingly never-ending can of the drink.
An app allows users to add a video of themselves drinking Dr Pepper, with each participant taking the product from the right, sipping and passing it to the left. The videos are then linked together to form a chain.
This article was first published on Campaign Work
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