In association with
Campaign Work, Tuesday, 02 October 2012 09:43AM
An app allows users to add a video of themselves drinking Dr Pepper, with each participant taking the product from the right, sipping and passing it to the left. The videos are then linked together to form a chain.
This article was first published on Campaign Work
Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.