Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
In association with
Guinness 'cloud' by AMV BBDO
Campaign Work, Tuesday, 02 October 2012 10:10AM
Abbott Mead Vickers BBDO has created a spot for Guinness called "cloud" with the brand positioning "made of more".
Guinness 'cloud' by AMV BBDO
The work was previewed on the UK and Irish Guinness Facebook page before running across TV, digital and cinema channels.
"Cloud" was directed by Peter Thwaites through Gorgeous and shot on location in Johannesburg and Durban.
It follows the journey of an unusual cloud, "a metaphor to show the amazing things that can happen when we challenge ourselves to make the most of who we are".
The TV work was written by Alex Grieve and art directed by Adrian Rossi. The film is supported by a print campaign shot by Nadav Kander.
This article was first published on Campaign Work
Additional Information
Campaign Jobs
- Search / SEO Manager - Digital marketing service provider ADLIB £25000 - £35000 per annum, Bristol
- Senior PR Officer AF Selection £26,000 - £30,000, Cheshire
- Head of Marketing Adam Recruitment £55000 - £65000 per annum + car + bonus + bens, London
- PR Manager, Restaurant, Central London, £40k Blue Skies Marketing Recruitment £40000 per annum, London
- Marketing Manager Adam Recruitment £35000 - £40000 per annum + + benefits, Leicestershire
Highest rated
Most viewed
Most commented
-
Chronicles of Cannes – Day Two: The Redux
Day two dawned….and with it another migration back to the Palais.Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.
Read more on Chronicles of Cannes – Day Two: The Redux…
