campaignlive.co.uk, Tuesday, 02 October 2012 10:43AM
Apart from a stag do gone wrong, to the majority of us the thought of leaving our comfortable warm city boltholes to climb the UK’s three tallest mountains in autumn sounds like pure madness.
However, for 30 AMV BBDO employees their moment of madness to undertake The National Three Peaks Challenge, which means climbing the UK's three tallest peaks, Ben Nevis, Snowdon and Scafell Pike, can be blamed on Mo Farah, Chris Hoy and the rest of the Olympic and Paralympic champions who inspired them.
After several weeks of training the AMV team were ready to undertake their challenge all in the good name of charity.
Propped up by Kendall mint cake, Lucozade, stolen moments of sleep and the thought of their celebratory champagne crawl, the team successfully completed the challenge and managed to raise almost £10K for one of their chosen charities, Crisis.
The AMV Three Peaks Challenge was the launch activity for Bud, AMV's in-house charity initiative. If you would like to donate please click here.
If you have a Daily Diary story please email firstname.lastname@example.org
This article was first published on campaignlive.co.uk
Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.