VIDEO: What do women really think about Cadbury's Crispello bar?
Marketing took to the streets of Hammersmith to ask the public what they thought of Crispello, Cadbury's new chocolate bar that is firmly targeting the female market.
Kraft-owned Cadbury announced details of the launch this week. It marks the brand's first chocolate bar launch since the 1990s.
The Crispello is a mix of wafer and chocolate and comes wrapped in Cadbury's familiar purple packaging. It contains 165 calories and is targeted specifically at women, supported by a £7m marketing campaign.
The bar has three re-sealable packages, so, as one interviewee points out, "if you just wanted one you could just take it out and save some for later".
On the whole, the women interviewed said the chocolate bar was attractive and tasty, commenting favourably in particular on the purple wrapping.
One interviewee said: "It looks nice. I like the fact that it's shiny purple". Another said: "I like purple, so yeah, it's nice."
When asked whether they would buy the product, the majority of women said that they would.
Follow Georgina Brazier and Ben Hall on Twitter @BRproducers
This article was first published on marketingmagazine.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Strategist / Planner Direct Recruitment £40,000 - £50,000, London
- Senior Planner Direct Recruitment £45,000 - £60,000, London
- Planning Director Direct Recruitment £80,000 - £100,000, London
- Planner Direct Recruitment £40,000 - £45,000, London
- Wilkinson rebrands to Wilko in TV campaign
- Group M wins Vodafone's £600m media account
- Dare creates European Ryanair ads
- Campaign Viral Chart: Evian's Spider-Man tops chart in week of movie premiere
- Google becomes major UK advertiser after boosting spend by 50% in 2013
- French agency creates chocolate dildo Easter campaign