Iglo Birds Eye calls pan-Euro creative contest
Iglo Group, the frozen-food giant, is reviewing its advertising arrangements for its Iglo brand across continental Europe.
The review covers Germany, Austria, Belgium, the Netherlands, Portugal and France, as well as Central and Eastern Europe.
Iglo’s agency of record in Europe, BBDO Proximity, is repitching for the business.
The process is being run by Alex von den Steinen, the general manager, vegetables category, at Iglo. The company is already in discussions with selected agencies.
Iglo is known as Birds Eye in the UK, where the relationship with its incumbent, Abbott Mead Vickers BBDO, is unaffected by the review.
The brand, which encompasses frozen fish, vegetables and ready-meals, lost market share in the first half of the year in continental Europe, according to results released in August.
Martin Glenn, its chief executive, said Iglo had ceded share to private-label manufacturers in Italy, where it acquired Unilever’s frozen-food business two years ago.
Iglo also lost share in Germany, the Netherlands and Belgium, where consumers are turning to discount stores.
However, in the UK, which accounts for one-third of Iglo’s sales, the company increased its market share.
An Iglo spokeswoman said: "We believe it’s good practice to review supplier relationships every so often."
This article was first published on campaignlive.co.uk
- Digital Account Manager [Beauty Account] - Excellent London Agency - to £30k Fill Recruitment Ltd to £30k + great benefits, Central London
- Account Manager - Superb Central London Agency - to £30k Fill Recruitment Ltd to £30k, Central London
- Trading Sales Mnager, major RTB platform Ultimate Asset £40000 - £50000 per annum + +20-30k bonus, London
- Agency digital trading desk Account Manager Ultimate Asset £40000 - £50000 per annum + agency bens, London
- SEO Account Director Ultimate Asset £45000 - £50000 per annum + agency bens, London
- Nature Valley awards integrated business to start-up
- LMFM challenges bakers to be Brave on World Baking Day
- Samsung strikes placement deal with The Wanted
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Jaguar readies global campaign for F-Type launch
- Proximity's Justin Vir joins Havas Worldwide London
What we can all learn from how Daft Punk won the web