ShortList plots new online publication
By Nick Batten, campaignlive.co.uk, Thursday, 04 October 2012 10:45AM
ShortList Media, the publisher of ShortList and Stylist magazines, is believed to be working on plans to launch an online publication next year.
Sources said that the new title, which has the working name of "Project River", will be an online offering targeting women.
Mike Soutar, the chief executive of ShortList Media, declined to comment on the proposed launch, saying that the publisher is "more than busy" with the debut of the daily e-mail service Mr Hyde, which targets "career-focused men".
Last year, ShortList Media launched its daily e-mail service for women called Emerald Street. It is thought that "Project River" involves plans for a broader, web-based offer.
ShortList recently recorded a circulation figure of 529,010, according to the Audit Bureau of Circulations. Stylist's circulation was 431,266.Follow @nickbatten2
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Senior Data Analyst Direct Recruitment £40,000 - £45,000, London
- Lead Data Planning Consultant Direct Recruitment £85,000 - £100,000, London
- Senior Data Planner Direct Recruitment £55,000, East London
- Senior CRM & Insight Analyst Direct Recruitment £75,000 +, London
- Google becomes major UK advertiser after boosting spend by 50% in 2013
- Unilever pilots multi-brand advertising with YouTube beauty channel
- MEC boss Courtier hails £600m Vodafone media win as 'life changing'
- Partners Andrews Aldridge restructures creative with hires and promotions
- Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'
- Gatwick rolls out 'guess the X-ray' competition