Grey buys majority stake in German digital media agency
By Nick Batten, campaignlive.co.uk, Monday, 08 October 2012 09:04AM
Grey, the WPP-owned advertising agency, has acquired a majority stake in German digital media agency k102.
The company, which is based in Dusseldorf, was founded in 2006 by Lars Moltrecht and Jane Guntner and has worked alongside Grey since January 2010.
Key clients include Deichmann, Transparo, MBT, Gard and Toshiba.
According to WPP, k102's unaudited revenues for the year ended 31 December 2011 were approximately €1.3m with gross assets as at the same date of approximately €1.2m.
WPP said the investment will continue its strategy of "developing its services in fast-growing and important markets and sectors and strengthening its digital capabilities."
WPP's digital revenues totalled US$4.8bn in 2011, representing approximately 30% of the group’s total revenues of over US$16bn.
WPP has set a target of 35%-40% of revenue to be derived from digital in the next five years.
Collectively, WPP companies in Germany employ around 7,000 people (including associates) with revenues of approximately US$1.3bn.
On this basis, Germany is WPP's fourth largest market after the US, UK and China.
The news follows WPP's recent $540m acquisition of digital agency AKQA in June this year.
This article was first published on campaignlive.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Senior Web & ECRM Executive PFJ £25000.00 - £30000.00 per annum, London
- French PPC Executive Just Digital £30000 - £35000 per annum + Excellent Benefits, Surrey
- Account Director Twist Recruitment £45000.00 - £55000.00 per annum, City of London
- UK & I Marketing Manager Stopgap £28000 per annum, London
- OgilvyOne loses BA business
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- Iris and Cheil big winners at MAA Best Awards
- Twitter attracts more ads, but rates tumble 67%
- Greenpeace protests outside Saatchi & Saatchi London office
- Facebook research finds 42% switch device mid-activity