Vodafone in turmoil as Crook joins Starbucks
By John Reynolds, marketingmagazine.co.uk, Tuesday, 09 October 2012 09:00AM
Vodafone's marketing operations have been plunged into further uncertainty by the decision of UK marketing chief Danielle Crook to leave for a senior role at Starbucks.
Crook is the second high-profile marketer to depart the company in recent weeks, after global brand director Clare Sheikh left in controversial circumstances.
Sheikh is seeking legal advice about alleged ‘uncomfortable’ issues with senior management at Vodafone. She has been replaced by Barbara Haase, a consultant who worked as global head of marketing communications and brand for the BMW-owned Mini marque.
Crook returned to Vodafone in 2009 as UK brand director after a spell as European brand director at Gap, where she oversaw marketing execution, advertising, promotions and in-store activity for 180 stores across three territories.
She previously worked at Vodafone as head of brand integration and prior to that worked as group account director at Wieden & Kennedy.
During her second spell at Vodafone, she was responsible for its ‘Yoda’ campaign, which is currently running, and its customer loyalty programme.
In the newly-created role of vice-president, marketing and category, Starbucks EMEA, Crook will report to Michelle Gass, president of Starbucks EMEA.
Speaking about the appointment, Gass said that Crook’s ‘experience and creative vision will help Starbucks continue to tell our story across the region’.
It is unclear how Crook’s appointment will affect the role of Ian Cranna, Starbucks’ UK and Ireland vice-president of marketing, or whether she will be replaced at Vodafone.
Guy Laurence, Vodafone’s UK chief executive, claimed in a statement released to Marketing that Crook ‘leaves at a time when the brand is in great shape’.
He added: ‘I guess the lure of free coffee was too strong to resist.’
This article was first published on marketingmagazine.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Market Research - Senior Position - Dubai Based MCG Associates Tax Free Competitive Package, Dubai- UAE
- Biddable Account Manager - PPC - Superb Clients Ultimate Asset £28000 - £38000 per annum + Amazing Benefits, London
- Account Director Blue Skies Marketing Recruitment £40000 - £45000 per annum, Benefits: + annual bonus, Manchester
- Product Manager Ninesharp £30000 - £40000 per annum, Lincolnshire
- Group M wins Vodafone's £600m media account
- Google becomes major UK advertiser after boosting spend by 50% in 2013
- Campaign Viral Chart: Evian's Spider-Man tops chart in week of movie premiere
- M&S moves £60m media account to Mindshare
- Unilever pilots multi-brand advertising with YouTube beauty channel
- MEC boss Courtier hails £600m Vodafone media win as 'life changing'