Great British Art Debate 'Pocket Art Gallery' by AllofUs
Campaign Work, Tuesday, 09 October 2012 11:10AM
AllofUs has created a free mobile app that allows users to access galleries across the country, virtually curate their own one and position artworks in their surroundings.
The Pocket Art Gallery app was commissioned by the Great British Art Debate, a partnership between Tate Britain, Tyne & Wear Archives & Museums, Norfolk Museums & Archaeology Service and Museums Sheffield.
Users can curate their own virtual art using an augmented-reality function by looking through their iPhone camera, taking a photo of a work of art and sending it to a map – for example, a shot of Sir John Everett Millais’ Ophelia placed by the Thames.
The app also provides information about the artist, the history of the piece and the subject depicted.
This article was first published on Campaign Work
- Senior Account Director - Integrated David Thatcher Recruitment to £70k, London (Central), London (Greater)
- Digital Account Manager / Senior Account Manager - Boutique Digital Agency Fill Recruitment to £35k + great benefits, London (Central), London (Greater)
- Marketing Communications Manager Stopgap £30000 - £40000 per annum, South East England
- Senior Marketing Officer Stopgap £34600 - £40834 per annum, London
- Senior Marketing Officer Stopgap £36000 - £40000 per annum, London
- Google's European leader says viewing habits are 'changing dramatically'
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Land Rover to move global ad account into Spark44
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 'Advertisers are snake oil salesmen', says Peter Oborne
- Adam & Eve/DDB grabs £100,000 prize from Posterscope